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Lost in Val Sinestra Campaign
An interactive trailer which pulls your friends information from Facebook and integrates it in the movie. Technically, it’s not a problem to put individual text and video into a flash movie. Alone, the...
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Berlin Music Week
Berlin has a fashion week, a social media week, a week full of movies (Berlinale), but despite the vibrant scene, no established big music event. Now, for the first time, Berlin will host the Berlin...
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Purpular: Kreativnetzwerk und Kunstmarktplatz
Purpular ist eine ganze Menge: Kreativnetzwerk, Ausschreibungsplattform, Agentur, Marktplatz. Fast könnte man etwas Sorge bekommen dass die Mannheimer etwas zu viel wollen, aber die Liebe zu ihrem...
View ArticleSuper Job in Wien: Kulturkommunikation
brut, das Koproduktionshaus Wien, sucht eine/n Leitende MitarbeiterIn im Bereich Kommunikation, Schwerpunkt Pressearbeit, Vollzeit Via einer Mailingliste hat mich dieses Angebot erreicht, dass ich hier...
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My days at ADC 2011, this week Next
Last weekend I went to the German ADC festival in Frankfurt. The Art Directors club (ADC) awards good ideas and designs from the communications world, from tv ads to magazine design, there is a...
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Next 2010 summary
Last week I attended the Next conference, here is a personal summary and some reflections. First and overall I really liked next11, it had a good atmosphere and creative feel, interesting audience and...
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The truth about focus groups
If you work in communication you know this situation. “Focus groups” are people picked by an advertising or market research agency who represent customers. They are put in a room to share ideas about...
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About Adecco and a blogger’s idea
This is a story of either a bold theft of creativity or a big big coincidence. It is a story of a blogger and a multi million dollar company, a story of an idea and its name, a dream and a campaign....
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Adecco vs Blogger – part two
Short intro: The blogger Turner Barr accuses the global HRM firm Adecco of having used his idea, name and even personality for a campaign. In my first post about the fight over “Around the world in 80...
View ArticleThe best viral spot in German federal elections 2013
One week ago a video turned up in my Facebook timeline which had been shared by more than 20 of my Facebook friends. Quite impressive, especially since it was posted by the metal workers union IG...
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